
There aren’t any ads on WhatsApp, as yet, so you’re likely to see more targeted ads on Facebook based on your interaction with businesses via WhatsApp. The data collected is very likely to be used for targeting you with more personalised advertising. The privacy update relates to how you communicate with businesses via WhatsApp, and the information shared between those businesses and Facebook. It’s to do with a new shopping feature that WhatsApp is introducing. If you haven’t noticed a banner in your WhatsApp announcing the change, you soon will. WhatsApp is updating its privacy policy, effective Saturday 15 May, 2021.
What happens if you don’t accept the changes. Are your conversations private on WhatsApp?. In this post we look at the latest WhatsApp privacy update, what it means for you, and alternative messaging apps you can use if you don’t feel comfortable with the WhatsApp changes. For this reason, the messaging giant made the decision to delay the update to May to clarify what the changes are about. The change was due to go into effect in February 2021, but there was a lot of confusion and bad press. In January, WhatsApp announced another update to its privacy policy in relation to how users communicate with businesses via WhatsApp and how information would be shared between those businesses and Facebook. This update went by mostly unnoticed, but the same can’t be said for WhatsApp’s earlier announcement this year.
In 2016 WhatsApp updated its privacy policy to let its users know that it would be sharing your data with Facebook, its parent company.